หน้าปกวารสาร; Cover image

Published: 2026-06-30

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Academic Article

Communication Strategies of Local Politicians for Creating Popularity

Taweesak Nimarnong, Wittayatorn Torkaew, Karn Boonsiri

1-20

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Research Articles

Adaptation Guideline for Survival of Homestay Entrepreneurs to Foster Sustainable Experiential Tourism in Thailand’s Era of Business Disruption

Phongsak Phakamach, Vanikkul Korthavat, Akera Ratchavieng, Prangthip Soeykrathoke, Vantanaree Suwanklang

21-44

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The marketing mix factors that influence the purchase decisions of safety equipment for workers in Khlong Luang District, Pathum Thani Province

Chettha Lachampa, Tanyarat Jadnok, Jiruschaya yamsawai, Naruemon Teerapattanakiat, Surachai Wongcharlee, Sujitra Naemai

45-58

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English Language Communication Challenges Between Hotel Reception Staff and Foreign Hotel Guests in Thailand: Documentation Analysis and Synthesis

Jirayud Yodkeaw, Purinapat Hinkaew, Natthida Rodjit, Palit Sopapan, Tanonrat Naktang

59-76

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Cost and Economic Return of Hom Thong (Cavendish) Banana Cultivation in Mae Taeng District, Chiang Mai Province

Pichayanun Amornpich

77-88

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