The Journal of Management and Local Development aims to present articles in the fields of business administration, tourism and hospitality, local development, and related interdisciplinary studies. These works aim to develop theoretical knowledge or to be applied to organizations in terms of policy, commerce, or management for the development of local communities.
Vol. 8 No. 1 (2025): วารสารการจัดการและการพัฒนาท้องถิ่น
This issue of the Journal of Management and Local Development (Vol. 8, No. 1, January - June 2025) features research articles highlighting local development through adaptability and digital transformation of local businesses and communities for sustainable development. Key topics include Digital Marketing Development through Social Commerce to Enhance Potential Sustainable Community Products, Tourism Community Enterprise, The Impact of Digital Transformation and Supply Chain Management Adaptation of Small Retail Businesses (Traditional Grocery Stores), Consumer Purchasing Behavior and Marketing Mix Factors Influencing OTOP Product Acquisition, and Exploring the Potential of Artificial Intelligence for Sustainable Business Development in the Hotel Industry. These studies offer both academic value and practical models for broader application. We thank our expert reviewers for their role in maintaining quality through the Double-Blind Peer Review process, and we appreciate all authors and readers for their continued support.
Published:
2025-06-29
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