The Study on Tourists' Behavior and Opinions Toward the Management of Faith-based Tourism Attractions in Kamphaeng Phet Province

Abstract

The objective of this research was to study the tourists' behavior and opinions toward the management of faith-based tourism attractions in Kamphaeng Phet Province. Data were collected from 384 tourists using a questionnaire, and analyzed using descriptive statistics in the form of frequency, percentage, mean, and standard deviation. The results found that most of tourists were female, aged 20-29 years, held a bachelor's degree, and worked as government officers or state enterprise employees. In terms of the behavior, most of them visited faith-based attractions in Kamphaeng Phet Province 1-2 times, with the primary purpose of paying respects or praying to sacred entities, traveled during weekends with their families, used private vehicles, as cars or motorcycles. Regarding to the tourists' opinions on the management of faith-based attractions in Kamphaeng Phet Province found that, the overall satisfaction was at a high level. When considered in each aspect it was found that, the attractiveness of the attractions was at a highest level, followed by the routes and facilities, respectively. The tourism activities were at the lowest average.