The E-Commerce System Development of Ban Nong Bua Agricultural Housewives Community Enterprise, Mae Sot District, Tak Province

Abstract

The objective of this research were  1) to study the needs for an e-commerce system of the Ban Nong Bua Agricultural Housewives Community Enterprise, Mae Sot District, Tak Province  2) to develop an e-commerce system for them, and  3) to evaluate the user satisfaction with the e-commerce system. Data were collected from 7 members of this community enterprise and 100 consumers. The research tools were focus group discussions, in-depth interviews, and questionnaires. The researcher adopted the System Development Life Cycle (SDLC) methodology, utilizing MySQL for database management, PHP for programming, and the Bootstrap Front-End Framework for website design. Statistical methods used for data analysis were percentage, mean, standard deviation, and content analysis. The research results found that 1) the community enterprise required an e-commerce system to expand their product distribution channels and promote their products to be widely known, 2) The development of the e-commerce system had 3 components as the customer interface, the member interface, and the administrative interface, and 3) the user satisfaction with the e-commerce system was at a high level.