ALCOHOLIC DRINKS CONSUMPTION BEHAVIORS OF EDUCATION STUDENTS AT PIBULSONGKRAM RAJABHAT UNIVERSITY
Keywords:
Alcoholic beverages , Drinking behavior , University studentsAbstract
This survey aimed to study alcohol consumption behavior and factors affecting alcohol consumption among education students at Pibulsongkram Rajabhat University. The sample consisted of 352 first-to-fourth-year education students selected through simple random sampling. The research instrument was a questionnaire on alcohol consumption behavior with a reliability coefficient of 0.89. Data were analyzed using descriptive statistics and logistic regression analysis.
Results showed that students consumed alcohol during social gatherings (28.37%) and for enjoyment (24.82%). Most students were aged 18-20 years (62.8%) and resided in off-campus dormitories (70.2%). The majority spent 101-300 baht per drinking session (53.87%). Beer was the most popular alcoholic beverage (46.10%), followed by spirits (44.89%). Most students drank with friends (54.62%) and typically before midnight (69.86%). Nightclubs were the most popular drinking venues (29.79%). Students primarily received alcohol-related information through social media networks (55.40%) and purchased alcohol from grocery stores (26.20%). Logistic regression analysis revealed that peer influence (Wald = 19.41, p < 0.001) and off-campus residence (Wald = 11.23, p = 0.001)
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