DEVELOPMENT OF A BUSINESS WEBSITE DEVELOPMENT SKILL TRAINING KIT TO PROMOTE INNOVATION WITH THE KRAYAT BUSINESS GROUP OF STUDENT IN THE HIGH VOCATIONAL CERTIFICATE PROGRAM IN DIGITAL BUSINESS TECHNOLOGY,PHICHAI INDUSTRIAL AND COMMUNITY EDCATION COLLEGE

Authors

  • WASSANA SUKJAI Phichai Industrial and Community Education College

Keywords:

Development Skill , Developing a business website , Innovator

Abstract

         This research aims to: 1) Study the needs and necessity of developing a training kit for website development in business. To promote innovators in students, 2) To develop a training kit for website development skills in business to promote student innovation.  This is a quantitative  research.  The sample group is 1 director, 2 deputy directors and 32 teachers and students at the higher vocational certificate level. Pichai Vocational College There are 28 students enrolled in the business website development course in the first semester of the 2024 academic year. The researcher used purposive sampling. There are 2 types of research instruments: 1) questionnaire, 2) test . Data were analyzed by using Percentage, Percentages, Mean, Standard Deviation, and Required Modified Priority Needs Index (PNI Modified). The results of the research are as follows 
1.  It was found that the top 5 Modified Priority Needs Index (PNI Modified) were 1. initiative skills (PNI Modified = 0.404), 2. Questioning skills (PNI Modified = 0.361), 3. Observation skills (PNI Modified = 0.355), 4. Experimentation skills (PNI Modified = 0.331), and 5. Network building skills (PNI Modified = 0.269). 2.The effectiveness of the website development skills training kit in business to promote student innovation. Overall, the value is equal to 85.43/86.67.

         Knowledge/discovery from this research  teaching using a training kit to develop website development skills in business. To promote innovators in students. Instructors must study and analyze the curriculum and course objectives. Course competencies Course description  that will be taught to understand. Teachers should be educated on community needs and integration of teaching and learning in the digital age. Including the application of AI into research. In order to be able to give good suggestions to students in the future.

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Published

2025-04-20

How to Cite

SUKJAI, W. (2025). DEVELOPMENT OF A BUSINESS WEBSITE DEVELOPMENT SKILL TRAINING KIT TO PROMOTE INNOVATION WITH THE KRAYAT BUSINESS GROUP OF STUDENT IN THE HIGH VOCATIONAL CERTIFICATE PROGRAM IN DIGITAL BUSINESS TECHNOLOGY,PHICHAI INDUSTRIAL AND COMMUNITY EDCATION COLLEGE . Journal of social studies perspectives, 1(3), 15–29. retrieved from https://so11.tci-thaijo.org/index.php/J_SSR/article/view/1442

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