รูปแบบในการบริหารจัดการกลุ่มวิสาหกิจชุมชน กรณีศึกษา : กลุ่มวิสาหกิจชุมชนไหมฝายงัวบาพัฒนา อําเภอวาปีปทุม จังหวัดมหาสารคาม

บทคัดย่อ

The purposes of this study were to 1) identify the management pattern of a

community enterprise 2) to investigate management problems of a community enterprise

and 3) set a guidance on improving the management of the community enterprise. Five

informants gained by means of purposive sampling agreed to participate in the study. Three

informants were representatives from silk & cotton community enterprise of Ngua Ba

Pattana, Wapeepatum District, Mahasarakam Province and two from two government

agencies who were responsible for community enterprise. In-depth and semi-structured

interview techniques were used as the data collecting tools. The data analysis showed that

the management pattern of the enterprise included 1) marketing management 2) production

management 3) group management and 4) capital management. The interview data

revealed that the group was formed by housewives who put together their founding capital.

The responsibilities were shared among the members. Each member helped in the

production process by ensuring the quality of the textile and of the natural-colour dyeing

process as well as the creation of new pattern of the textile. Regarding the marketing

management, the group advertised and sold the products at exhibitions, fairs, and festivals.

Regarding the management problems, the data gained from the government agencies

revealed that the group faced the problem of group management due to the fact most of

the members were elderly and that the size of the group was small. This resulted in the

inconsistency of the production volume and the seeking of new markets. The guidance for

improving the group management was to establish a network of similar groups and to pass

on the knowledge of producing the textile to younger generation so that they would help

run the group. Younger generations were able to add value to the products and widen the

market by using various means of advertisement.