ECOLOGICAL CULTURAL AND TOURISM OF WAT RONG SUEA TEN IN CHIANG RAI PROVINCE

Abstract

The research titled “Ecological Culture and Tourism of Wat Rong Suea Ten in Chiang Rai Province” aimed to: Study the ecological culture and tourism of Wat Rong Suea Ten in Chiang Rai Province. Develop ecological culture and tourism at Wat Rong Suea Ten. Foster the participation of networks and stakeholders in developing ecological culture and tourism at Wat Rong Suea Ten. The study employed qualitative research methods, collecting data through in-depth interviews with 17 key informants, purposively selected based on their relevance and expertise. Data analysis was conducted using interpretive and descriptive approaches, combined with document analysis. Key Findings: Characteristics of Ecological Culture and Tourism Wat Rong Suea Ten has developed its structures and facilities to accommodate tourists. It serves as a significant religious and ceremonial center. The temple is renowned for its unique architecture and historical significance, attracting cultural and ecological tourism. Development Strategies Emphasis on standards that align with economic, social, and environmental sustainability. Promotion of activities and knowledge dissemination related to ecological culture. Conservation of ecological culture through integrated development practices. Participation of Stakeholder Networks Activities should align with ecological culture to encourage community participation. Local communities play a crucial role in managing and promoting tourism by utilizing targeted publicity strategies and defining target groups.Wat Rong Suea Ten exemplifies a fusion of ecological culture and tourism, offering significant cultural, historical, and architectural attractions. The findings highlight the importance of community involvement and sustainable practices to ensure the long-term preservation and promotion of the temple's cultural and ecological identity.