THE DEVELOPMENT PROCESS OF COMMUNITY-BASED TOURISM: EXPERIENCING LOCAL LIFESTYLES TOWARDS SUSTAINABILITY IN THAMAO COMMUNITY

Abstract

The research titled “The Development Process of Community-Based Tourism Towards Sustainability in Tha Ma-O Community” employed Qualitative Research methods. Data collection was conducted through In-depth Interviews with 15 key informants, purposively selected for their expertise in community-based tourism development. The findings of the study revealed: 1.Context of the Model Community for "Local Ways Tourism" in Tha Ma-O Community Tha Ma-O Community is distinguished by its unique local culture and traditions. Visitors are attracted to important landmarks, beautiful natural scenery, and delicious local cuisine. The community demonstrates strong preservation of art and culture while developing competencies that align with its identity. 2.Analysis of the Community-Based Tourism Development Process Towards Sustainability Collaborative efforts between residents and local agencies define tourism routes. Marketing is promoted through soft power initiatives and cultural activities. The community focuses on creating businesses and products that enhance local income. 3.Presentation of the Development Process Towards Sustainability The proposed sustainable development approach emphasizes: Supporting local businesses. Improving education. Promoting cleanliness and environmental conservation. Using resources sustainably. Encouraging public participation and equitable access to rights. Leveraging technology and innovation to enhance community development. The findings highlight the importance of integrating cultural preservation, local participation, and innovation in achieving sustainable community-based tourism.