THE DEVELOPMENT OF AN INTEGRATED MULTIMEDIA MODEL TO ENCOURAGE CREATIVE PROBLEM-SOLVING IN SOCIAL STUDIES FOR MATTHAYOM 3 STUDENTS

Abstract

        This research aims to: 1) develop an Integrated Multimedia Model for Matthayom 3 students, 2) Encourage creative problem-solving skills, 3) study students’ learning achievement, and 4) examine students’ satisfaction with the learning model. The study employed a research and development (R&D) methodology. The sample group consisted of 30 Matthayom 3 students selected through purposive sampling. Six instruments were used in the study: a lesson plan on social problems, a classroom observation form for the learning process, pre-and post-tests, a classroom learning evaluation form, a group activity evaluation form for assessing creative problem-solving skills, and a questionnaire on students’ satisfaction with the learning model. Data were analyzed using frequency, percentage, mean, standard deviation, and paired t-tests, and descriptive analysis.

The research results found that: 1) The learning management plan comprised five key components: design principles, objectives, procedures, assessment and evaluation, and learning support factors. 2) 73.33% of students demonstrated improved creative problem-solving skills through group activities, with an average score of 74.81%. 3) Students' academic performance significantly improved post-test compared to pre-test (p < .05). 3) Students expressed the highest level of satisfaction with the learning model, with an average score of 4.62. These results highlight that modern education necessitates integrating digital technology to enable learners to understand diverse contexts, foster creative thinking, and promote in-depth analysis and rational problem-solving. This approach effectively develops essential 21^st century skills and connects learning with real-life phenomena.