The Needs Assessment and the Guidelines of Innovative Culture in School Under Phitsanulok Primary Educational Service Area Office 1

Abstract

The objectives of this research were: 1) to study the current states, desirable states, and priority needs of school innovative culture, and 2) to establish guidelines for promoting school innovative culture. The research was divided into two phases. Phase 1 aimed to investigate the current states, desirable states, and needs of school innovative culture. The sample consisted of 20 school administrators selected by purposive sampling, and 277 teachers selected by stratified random sampling. The research instrument was a questionnaire. The data were analyzed using mean, standard deviation, and priority needs index. Phase 2 focused on establishing guidelines for promoting school innovation culture. The key informants comprised 3 experts selected by purposive sampling. The research instrument used was a structured interview form. The research findings revealed that:

1. The overall current state of the school innovative culture was at a high level and the overall desirable state was at the highest level. The aspect with the highest priority needs index was morale building.
2. The guidelines for promoting the school innovative culture indicated that: 1) the administrative structure should be flattened to increase flexibility and agility; 2) OKRs and digital technology should be applied to reduce redundant workloads; 3) administrators should be open-minded and embrace diverse perspectives; and 4) teachers should be encouraged to think creatively and take risks.

The findings suggest that school administrators must adopt flexible management approaches, prioritizing morale building alongside the use of OKRs and technology to reduce workloads. This empowers teachers to think boldly, experiment, and embrace diverse ideas, ultimately leading to the concrete realization of an innovative culture.