Factors Influencing Consumers’ Decision to Use Coin-Operated Washer and Dryer Services in Pathum Thani Province

Abstract

The purposes of this research were to 1) study the personal factors of consumers; 2) examine the behavior of using washer and dryer services in Mueang Pathum Thani District, Pathum Thani Province; and 3) investigate the level of opinions and service-related factors influencing the decision to use coin-operated washer and dryer machines in the area. The population consisted of consumers who had previously used coin-operated laundry services. The sample size of 400 respondents was determined using Yamane’s formula and selected through purposive sampling. The research instrument was a questionnaire. The statistical methods used for data analysis included percentage, mean, standard deviation, and multiple regression analysis. The results revealed that: 1) the majority of the respondents were female, aged between 21 and 30 years, with low to moderate income levels; 2) most users utilized the services once a week, mainly during the evening to nighttime hours, citing convenience and reasonable pricing as key reasons for use; 3) the respondents rated all service-related factors as highly important, with an overall mean score of 4.23. However, these factors did not have a statistically significant effect on the decision to use the service at the 0.05 level. The factors could explain only 2.6% of the variance in the decision-making, suggesting that other factors or personal contexts may play a more influential role.