Guidelines for Strengthening Community Enterprise Groups in Mueang District, Nakhon Sawan Province

Abstract

The research objectives of this study were 1) examine the level of opinions on the strength of community enterprise groups; 2) investigate factors influencing the strength of these groups; and 3) propose guidelines to enhance the strength of community enterprise groups in Mueang District, Nakhon Sawan Province. A mixed-methods research approach was employed. The quantitative component involved 251 members of community enterprise groups using a questionnaire with a reliability score of 0.87. Data were analyzed using mean, standard deviation, and stepwise multiple regression (Enter method). The qualitative component involved in-depth interviews with 10 key informants selected through purposive sampling. Data were collected via semi-structured interviews and analyzed using inductive content analysis.

The research results indicated the overall level of opinions on the strength of community enterprise groups was moderate. Factors influencing group strength were rated at a high level. Significant positive factors included participation in enterprise activities, local wisdom, and government policy (p < 0.01), and leadership (p < 0.05).

Recommendations for strengthening community enterprise groups include: 1) enhancing participation by raising awareness, motivation, and member skills while promoting innovation and collaboration; 2) preserving and applying local wisdom to improve products, services, and sustainability; 3) improving access to government support and promoting policy engagement; and 4) developing leadership skills and succession planning.