Packaging Design and Development of Standardized Systems to Raise The Level of HomKradang-nga Brown Rice Products to Commercial Competition Ban Kohsathon, Kohsathon Subdistrict, Takbai District, Narathiwat Province

Abstract

This research aims to: 1) design a brand and packaging for "Khao Som Mue Hom Kandanga" (Fragrant Brown Rice) from the community enterprise of the Community Rice Center, Ban Ko Sathon, Ko Sathon Subdistrict, Tak Bai District, Narathiwat Province, and 2) develop a standard production system for "Khao Som Mue Hom Kandanga" to enhance its competitiveness in the commercial market. This study examines members of the community enterprise, key local figures, and a sample group of 60 consumers. The research tools used include: 1) a focus group discussion record, 2) an interview record, 3) an evaluation form on the packaging's effectiveness from experts, and 4) a satisfaction survey on the packaging from the target group. The statistical methods used for data analysis include standard deviation, percentage, and mean.

Research findings showed that the packaging design that received the highest consumer satisfaction was Packaging Design 1. Regarding the development of the standard system, the community enterprise applied for certification from the Food and Drug Administration (FDA) and successfully obtained certification. The food registration number assigned is 9620106260002, which helps to build consumer confidence and enhances the commercial competitiveness of the Community Rice Center, Ban Ko Sathon. This contributes to the development of the local economy and promotes sustainable self-reliance in the community.