The Development of E-books Media for Phuket Community-based Tourism

Abstract

The purposes of this research were to: 1) develop an e-book media for community-based tourism in Phuket, 2) study the quality of the e-book media for community-based tourism in Phuket, and 3) study the satisfaction of e-book users for community-based tourism. The research participants consisted of 5 experts derived by purposive sampling technique to verify the developed the e-book media, 30 community-based tourism business operators determined by quota method, and 398 Thai tourists in Phuket selected by random sampling method based on the sample size of Yamane’s table. The research tools included the e-book media for community-based tourism in Phuket, a quality assessment form, and an e-book user satisfaction assessment form for community-based tourism in Phuket. Statistics used in data analysis included percentage, mean, and standard deviation. The preparation period was from July 2021 to January 2022. The study was conducted in community-based tourism areas in Phuket.

The results showed that the e-book media for community tours in Phuket was developed with Canva and Heyzine flipbooks. The community-based tourism operators commented on the quality of the e-books for Phuket community-based tourism at a good level. In overall, the e-book users reported their satisfaction towards the developed media at a high level.