The Program Evaluation Based on the CIPP Model of the Bachelor of Technology Program in Tourism (Continuing Program), Revised in 2021, Phuket Vocational College, Institute of Vocational Education Southern Region 2

Abstract

This research evaluated the quality of the Bachelor of Technology Program in Tourism (Continuing Program) at Phuket Vocational College using the CIPP Model, which includes four dimensions: context, input, process, and product. The study involved 83 participants comprising institutional council members, academic personnel, enterprise personnel, and program graduates from academic years 2021–2023. Research tools included evaluation forms and questionnaires tailored to each group. Data were analyzed using mean (μ) and standard deviation (σ), following Best & Kahn’s criteria.

The results showed that in the context dimension, the institutional council rated the college's readiness for instruction at over 75%, while academic and enterprise personnel rated it highly (means of 4.78 and 4.48). For input, the council again gave a score above 75%, with academic and enterprise personnel giving high ratings (means of 4.56 and 4.46). In the process dimension, evaluations were similarly high across all groups (means above 75%, 4.59, and 4.44). Regarding product, the council viewed graduates’ characteristics and competencies as strong (over 75%), while academic staff gave high scores for desirable characteristics, professional, and general competencies (means of 4.66, 4.74, and 4.69), with enterprise personnel giving slightly lower but still positive ratings (4.13, 4.28, and 4.56). Overall, the program was deemed to be of good quality by both internal and external stakeholders.