A PSYCHOLINGUISTIC ANALYSIS OF ENCOURAGING LANGUAGE TO ENHANCE WORK EFFICIENCY AMONG EDUCATIONAL PERSONNEL
Keywords:
encouraging words, work motivation, psycholinguistics, educational personnelAbstract
This research aimed to: (1) examine the effects of encouraging words on work motivation and job performance among educational personnel; (2) analyze the linguistic components of encouraging speech affecting psychological conditions and job satisfaction; and (3) develop a model for the use of encouraging words to enhance work motivation. The study employed a Sequential Exploratory Mixed Methods Research design, consisting of qualitative and quantitative approaches. The qualitative phase involved documentary research and in-depth interviews with 20 educational personnel from Mahachulalongkornrajavidyalaya University selected through purposive sampling. The quantitative phase collected data from 149 educational personnel using questionnaires. Data were analyzed using descriptive statistics, including mean, standard deviation, and Pearson’s correlation analysis.
The findings revealed that encouraging words function as positive communication that enhances motivation, self-confidence, and work performance among educational personnel. Key components included emphasizing strengths, building self-confidence, promoting personal development, fostering positive emotions, demonstrating understanding and empathy, and providing social support. In addition, Buddhist principles such as the Four Bases of Success (Iddhipāda 4), the Four Sublime States of Mind (Brahmavihāra 4), the Four Principles of Social Integration (Saṅgahavatthu 4), and Right Speech (Sammā Vācā) could be effectively integrated with psycholinguistic communication to strengthen work motivation. Quantitative analysis indicated that encouraging words were positively correlated with work motivation, job satisfaction, job performance, organizational commitment, and emotional well-being at a statistically significant level. Furthermore, the researcher developed a ten-dimensional model of encouraging communication through the integration of qualitative and quantitative findings, which demonstrated strong potential for application in educational organizations to enhance motivation and work performance effectively.
References
Attarung, T. (2025). The use of language in encouragement: A psycholinguistic perspective. Journal of Applied Humanities Studies, 3(1), 19–30.
_______. (2025). Buddhist principles and motivational words for enhancing work performance of educational personnel. Journal of Human and Life Studies, 3(2), 46-55.
Creswell, J. W. & Plano Clark, V. L. (2018). Designing and conducting mixed methods research (3rd ed.). Thousand Oaks: SAGE Publications.
Deci, E. L. & Ryan, R. M. (2000). The “what” and “why” of goal pursuits: Human needs and the self-determination of behavior. Psychological Inquiry, 11(4), 227–268.
Field, J. (2004). Psycholinguistics: The key concepts. London: Routledge.
Hackman, J. R. & Oldham, G. R. (1980). Work redesign. Reading: Addison-Wesley.
Robbins, S. P. & Judge, T. A. (2017). Organizational behavior (17th ed.). Hoboken: Pearson.
Yamane, T. (1973). Statistics: An introductory analysis (3rd ed.). New York: Harper & Row.
