POSTCARDS TELLING THE STORY OF LAOS LUANG PRABANG REGARDING BUDDHISM, AN ANCIENT CULTURE

Abstract

This article aims to study Luang Prabang, Laos with a focus on its Buddhist cultural heritage. The study employs documentary research, field observations, and on-site interviews, presented in an academic article format. The findings reveal that Luang Prabang has a rich cultural heritage, comprising religious traditions and beliefs that have gained widespread recognition. This heritage has become an integral part of society, contributing to the collective identity of the Luang Prabang People's Democratic Republic. The integration has evolved into contemporary Lao culture, leading to the city's designation as a UNESCO World Heritage site. This has fostered cultural tourism, as evidenced by current trends where visitors participate in religious activities such as sticky rice alms-giving ceremonies and visit religious-cultural sites like Wat Xieng Thong and Wat Sisaket. The city's culture of simplicity is prominently featured in postcards sent as souvenirs, becoming an iconic representation of Luang Prabang.