BUDDHIST SERMONS ON DIGITAL PLATFORMS: THE ADAPTATION OF DHARMA LANGUAGE IN NEW MEDIA ERA

Abstract

This study aims to analyze the adaptation of Buddhist language in spreading Buddhism through digital platforms by examining the communication patterns of monks who play significant roles on current social media. The academic article employs content analysis and in-depth interview methods. The findings reveal that dharma sermons on digital platforms have undergone changes in presentation format, language usage, and the application of Buddhist principles to contemporary contexts while maintaining the essence of traditional Buddhist teachings. This adaptation reflects the dynamics of Buddhism in responding to social and technological changes.