THE ADAPTATION OF DHARMA LANGUAGE IN THAI PODCASTS: BUDDHIST TEACHINGS COMMUNICATION IN MEDIA CONVERGENCE ERA

Abstract

This article examines the adaptation of Dharma language in Thai podcasts as a new media platform for Buddhist teachings dissemination. The study analyzes language patterns, communication strategies, and the application of Buddhist principles in contemporary social contexts. The findings reveal that Dharma language in podcasts has evolved from traditional forms to more accessible, modern, and relatable language for younger generations. There is an integration of Buddhist terminology with everyday language, use of contemporary storytelling and examples, and digital interaction with listeners. This reflects the dynamics of Buddhist teachings communication adapting to the media convergence era.