A DISCOURSE ANALYSIS OF AYUTTHAYA PROVINCE'S SLOGAN: REFLECTIONS OF LOCAL IDENTITY

Abstract

This article aims to analyze the discourse in Ayutthaya Province's slogans in order to reflect the local identity of the province through qualitative analysis based on critical discourse analysis approach. The study uses data from slogans used by Ayutthaya Province from 1965 until the present. The findings reveal that the slogans represent the province's historical identity as a prosperous former capital city by emphasizing the importance of ancient sites and key historical events. They also highlight cultural identities connected to past monarchs and the province's status as a famous production source for Thai food and handicrafts. The slogans serve as a tool to create a public image and reinforce Ayutthaya's unique identity. This article reflects the use of discursive language to maintain local identity and create a memorable impression of the province.