An Analysis of Shadow Play Adaptation in the Era of Streaming Platforms

Abstract

This article aims to analyze the adaptation of Nang Talung, a traditional Southern Thai shadow play, under the rapidly growing trend of streaming platforms today. The researcher employed qualitative methods by analyzing content from interviews with people involved in the Nang Talung industry and data from other relevant research. The results showed that Nang Talung can adapt to the modern era in many ways, including updating content, using digital technology to help produce and disseminate works, and creating audience engagement through streaming platforms. However, there are still many challenges to face, such as lack of government support, increased competition, copyright protection, etc. This article reflects that traditional performing arts, although long-standing, can adapt and survive in the digital age if those involved are open to change and ready to apply technology for benefit. Nang Talung will be able to carry on and not disappear from Thai society.