The relationship between the four social principles and political communication of the people in Muang Udon Thani District, Udon Thani Province

Abstract

This research aims to 1) study the level of opinions on the four principles of social welfare, 2) study the level of political communication, and 3) study the relationship between the four principles of social welfare and political communication of the people in Mueang Udon Thani District, Udon Thani Province. The sample group used in the research was 400 people in Mueang Udon Thani District, Udon Thani Province, aged 18 years and over. The research instrument was a rating scale questionnaire. Part 1) was a questionnaire about the four principles of social welfare with a reliability value of 0.92. Part 2) was a questionnaire about political communication with a reliability value of 0.97.

          The results of the research found that 1) the people in Mueang Udon Thani District, Udon Thani Province had the highest opinions on the four principles of social welfare in general and in each aspect. In terms of the principle of atthachariya, the people behaved well, were kind, and friendly to each other. They were helpful, helped with physical labor, and did public service. Both the benefits of helping to solve problems and help each other improve and solve them well, and the principle of unity, acting to coordinate the group, to be united, and to be consistent. 2). People in Mueang Udon Thani District, Udon Thani Province have opinions on the opinions of the study of the level of political communication of the people. Overall, it was found that the people behaved in terms of mass media at a high level, followed by people behaving in terms of people who receive information at a high level. As for the aspect with the lowest average value, it was the giving of people in political organizations at a high level. And 3). People have opinions on the relationship between the principles of the four social objects and political communication of the people. The city (Y) of the people overall has a high linear relationship in a positive direction, with statistical significance at the .01 level (r = 0.775**). When considering each aspect of the principles of the four social objects and political communication of the city (Y), all aspects were at a moderate to high level, with a positive relationship, with the highest relationship of 3 pairs, namely the principle of unity. with the political organization side (r = 0.747**), the main side with the media side (r = 0.735**), and the main side with the political organization side (r = 0.826**) with statistical significance at the .01 level, which is in accordance with the specified hypothesis, which is consistent with the research.