COMPONENTS AND POTENTIAL OF INDUSTRIAL TOURISM IN THE EEC AREA RAYONG PROVINCE

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Abstract

This research article aims to 1) examine the components of industrial tourism in the Eastern Economic Corridor (EEC) of Rayong Province, and 2) assess the potential for industrial tourism development in the area. A qualitative research approach was employed, using semi-structured interviews to collect data from 30 key informants selected through purposive sampling. The informants consisted of representatives from government agencies, the private sector, academia, local communities, and tourists. Data were analyzed using content analysis and presented through descriptive narration.

The findings revealed that 1) regarding the components of industrial tourism (6As), the EEC area of Rayong Province possesses all essential tourism components. Key attractions such as the Map Ta Phut Industrial Estate and Wangchan Valley (EECi) have strong potential to be developed as learning sites for modern industry and innovation. The linkage with other nearby attractions including local communities, agricultural areas, and coastal destinations enhances the diversity and quality of tourist experiences. The area is also supported by well-developed infrastructure, accessibility, amenities, and services that effectively accommodate B-leisure activities, while demonstrating readiness to support safe and sustainable tourism.  2) Regarding industrial tourism potential, the EEC of Rayong Province exhibits strong competitiveness as a national hub for industry and innovation. The area can be developed into concrete industrial tourism routes and is supported by government policies, advanced infrastructure, and international marketing strategies. These factors contribute to its ability to attract business travelers and high-value tourists, generate economic added value, strengthen local communities, and promote long-term sustainable tourism development.