Business and Marketing Management Technology Innovation in the 21st Century

Abstract

The objective of the article intent to present concepts regarding the 21^st  century and the business and marketing management technologies within it. The 21^st  century is characterized by rapid technological advancements that impact global societies and economies and intense competition for business advantage. Operating a business now relies heavily on information technology and the continual adoption of innovations. Business and marketing management technologies in the 21st century can be categorized into two main groups: tools that assist executives in managing risks arising from abnormal circumstances, severe business crises, and disasters impacting organizations; and modern technologies and devices, such as wireless systems and other wireless equipment. In terms of 21st-century marketing, digital marketing is at the forefront. Organizations that effectively incorporate digital technology into their marketing strategies can compete in rapidly changing markets and sustainably enhance the consumer experience.