Creation and Design of International Sports Logos : Case Studies of the 2007 SEA Games and the 2014 Asian Beach Games

Abstract

This qualitative research studies the creative system of international sporting event logo design by examining the factors and creative processes involved in logo development. The research applies Csikszentmihalyi's Systems Model of Creativity as a framework, analyzing data collected from international logo design experts and international sporting event organizers.

The research findings reveal that the creative process of logo designers relies on design knowledge (Domain) combined with individual skills (Person) in interpreting requirements and selecting colors, typography, and layout to convey narratives through logos. This process operates under the supervision of decision-makers (Field), in this case the event hosts, who establish the design requirements. These insights can be applied to communicate identity and various symbolic elements in other sports logo design creative works.