Innovative media models to preserve Buddhist heritage in the Dvaravati period context

Abstract

This research aimed to 1) study the body of knowledge related to Buddhism in the Dvaravati context and 2) develop a model of creative media innovation for preserving the Buddhist heritage in the Dvaravati context. A qualitative research methodology was employed, with data collected through documentary research, including historical records, archaeological evidence, relevant academic works, and in-depth interviews with 12 key informants who are experts in Buddhism, archaeology, cultural studies, and creative communication. Contextual observation and content analysis were also conducted.

The findings revealed that the body of knowledge regarding Buddhism in the Dvaravati era can be categorized into four major aspects: (1) the propagation of Buddhism in the Suvarnabhumi region, (2) characteristics of Buddhism during the Dvaravati period, (3) Buddhist art and architecture that reflect Indian and Sri Lankan influences blended with local styles, and (4) religious values and beliefs integrated into daily life, showing the deep connection between Buddhism and the people's way of life. The developed model of creative media innovation integrates digital technology with Buddhist knowledge in the form of multimedia. This model effectively presents content in an engaging, accessible, and culturally meaningful way, promoting both learning and the appreciation of Buddhist values. The results of this study can be applied as a guideline for producing innovative Buddhist media that supports the preservation and dissemination of Buddhism in modern society.