แนวทางการบริหารการท่องเที่ยวเชิงอุตสาหกรรมพื้นที่ระเบียงเศรษฐกิจพิเศษภาคตะวันออก  จังหวัดระยอง

Wiboon  Rasmeepaisarn; Seri  Wongmonta; Chawalee  Na Thalang; Jusana  Techakana

Authors

Wiboon Rasmeepaisarn College of Management University of Phayao
Seri Wongmonta College of Management University of Phayao
Chawalee Na Thalang College of Management University of Phayao
Jusana Techakana College of Management University of Phayao

Keywords:

industrial tourism, Industrial Tourism; Tourism Management; Eastern Economic Corridor (EEC); Rayong Province, 4C's marketing mix, Buddhist ethics

Abstract

This research aimed to 1) examine the components and potential of industrial tourism in the Eastern Economic Corridor (EEC), Rayong Province; 2) analyze the 4C's marketing mix in the management of industrial tourism in the EEC, Rayong Province; and 3) propose management guidelines for industrial tourism in the EEC, Rayong Province. This study employed a qualitative research design, collecting data through semi-structured in-depth interviews with 30 key informants, including representatives from the public sector, private sector, local community, academia, and tourists, selected through purposive sampling of stakeholders involved in industrial tourism in the area. Data were analyzed using content analysis.

The findings revealed that:

1) The components of industrial tourism in the EEC, Rayong Province, conform to the 6A's framework comprising Attractions, Accessibility, Amenities, Activities, Accommodation, and Ancillary Services. Rayong Province possesses tourism potential and industrial readiness, supported by transportation and logistics infrastructure, as well as connectivity with natural and cultural tourist attractions in the area.

2) The 4C's marketing mix consists of Consumer Needs and Value, Cost to the Consumer, Convenience of Access, and Communication.

3) Guidelines for managing industrial tourism in the EEC area of Rayong Province include integrating cooperation among various sectors, developing industrial tourism routes, developing green industry, developing digital communication and marketing systems, formulating a strategic plan for industrial tourism in the EEC area, and applying Buddhist ethics—namely the Middle Way (Majjhima Patipada), the Four Sangahavatthu (bases of social solidarity), and the Threefold Training (Trisikkha) as a guiding framework to ensure that economic development, community participation, and environmental responsibility proceed in a balanced and sustainable manner.

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