INTEGRATION OF NEW NORMAL LEADERSHIP AND GOOD GOVERNANCE FOR MANAGEMENT IN THE DIGITAL ERA

Abstract

This academic article aims to present guidelines for educational organizational reform by integrating New Normal Leadership and Good Governance in the digital era. Global crises and technological dynamics have compelled educational institutions to transition to full online systems. The study indicates that digital leadership is a critical variable that encompassing not only technical expertise but also innovative vision and the creation of flexible organizational cultures. The six principles of Good Governance—Rule of Law, Ethics, Transparency, Participation, Accountability, and Value for Money—serve as oversight mechanisms to ensure the ethical and fair use of power and technology. Furthermore, a new body of knowledge has been synthesized into the DGEM Model (Intelligent Education Governance Framework), consisting of four key steps: 1) Establishing a smart digital infrastructure foundation with real-time monitoring; 2) Building a participatory ecosystem that shifts the leader's role to a facilitator to create innovation consensus; 3) Enhancing personnel competency alongside digital ethics to foster a culture of responsibility; and 4) Integrating for sustainability focusing on efficiency and social value. This model introduces the synergy of innovative intelligence and systemic integrity to bridge the digital divide and build public trust, ultimately leading to a quality, equitable, and sustainable reform of Thai education amidst future global uncertainties.