GUIDELINES FOR PROMOTING SOCIAL MEDIA LITERACY FOR WORKING-AGE GROUPS THROUGH A BUDDHIST INTEGRATED APPROACH

Abstract

This academic article aims to present insights into the adaptation of working professionals in the digital era through the process of building intellectual immunity. The study reveals that the working-age population, particularly Generation Y, exhibits high levels of internet and social media engagement. While technology facilitates convenience and economic opportunities, it simultaneously introduces structural issues such as social media addiction, fake news, hate speech, and privacy violations. These problems underscore a deficiency in practical media literacy skills. This article proposes an integration of Buddhist principles as a critical tool for information management. Mindfulness and Clear Comprehension (Sati-Sampajañña) serve as the foundation for governing sensory perceptions (Ayatana), enabling the distinction between objective facts and emotions fabricated by media consumption. Furthermore, the Kalama Sutta provides a 10-point framework for critical analysis, preventing cognitive biases and premature beliefs based on superficial appearances. This integration empowers users to differentiate between “True Value,” which nurtures wisdom, and “Artificial Value,” which merely satisfies cravings. Ultimately, the Buddhist integrated paradigm shifts the user's status from a dominated recipient to a master of technology. It emphasizes internal competence over mere technical skills, fostering responsible digital citizens capable of utilizing social media creatively, safely, and sustainably to enhance their quality of life in a borderless world.