Vol. 2 No. 2 (July-December) (2026): BUUIC Journal of Management

Research Articles

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  Rethinking marketing in 2026: 5 key insights into contemporary consumer behavior

  Ntapat Worapongpat

  65 - 77

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  A comprehensive analysis of credit appraisal and NPA resolution strategies in India

  Dr. Subash Ch. Nath, Braja Kishore Mishra, Dr. Sunil Kumar Dhal, Dr. Deepti Ranjan Sabat

  47 - 64

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  Revisiting tourism psychology and tourist experience: evidence from pentagonal review matrix and causal analysis

  A S Sochipem Zimik, Shin-Won Kang

  20 - 46

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  Effect of technology proficiency on the employability skills of final-year undergraduates

  Anam Alia

  1 - 19

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