Factor Analysis Effecting Interactive of Augmented Reality for Public Relations Brochure Media Tourist Attractions

Abstract

The purposes of this research were to 1. factor analysis affected the interactivity of augmented reality media, 2. factor analysis the image size factor that affects the interactivity of augmented reality media, and 3) factor analysis the resolution factor Images affecting the interactive interaction of augmented reality media. This research was research and development. Tools used in the study included Artivive application and graphic program for editing images of tourist attraction publicity brochures. The results of the study found that 1. shade factors affecting the interactive interaction of augmented reality media. It was found that shades with minimal interactive interaction to no interactive interaction at all. This was caused by the color shades that affect the clarity of the image by making the image less sharp. 2. Image size factors affecting interactive interaction of augmented reality media. It was found that image size affects interactive interaction. It was found that the size of the images with the least interactive interaction to no interactive interaction at all. This was caused by the nature of the image size affecting the clarity of the image by making the image less sharp. 3. The resolution factor of the image that affects the interactive interaction of augmented reality media. It was found that the resolution of the image affects the interactive interaction. It was found that the resolution of images with minimal interactive interaction to no interactive interaction at all. This is caused by the nature of the image size affecting the clarity of the image by making the picture less sharp.