Influence of Social Media Advertising That Affecting to Perceived Value of Insurance Co., Ltd. Consumer in Uthai Thani

Abstract

This study aims to study the level of opinions about the Influence of Social Media Advertising of Insurance Consumer in Uthai Thani. To study the opinion level of opinions about the Perceive Value of Insurance Consumer in Uthai Thani. And To study the Influence of Social Media Advertising that Affecting to Perceive Value of Insurance Consumer in Uthai Thani. and The sample population consisted of  400 personal. Population with life insurance in Uthai Thani Province., The instrument of this research was a questionnaire. The statistics used for analysis data were frequency, percentage, mean, standard deviation, Multiple regression analysis.

The result of the study has found that, 1. The sample population consisted most respondents were female, age 31-40 years old, bachelor degree, Occupation of civil servants/state enterprise employees Have an average monthly income of 15,001 – 30,000 baht, use social media services during 18:01 – 22:00 regularly, use social media Facebook most often. and use the life insurance of Muangthai Insurance Company. And most seen in life insurance advertisements via Facebook. and found that: 2. The opinion level of opinions about the Perceive Value of Insurance Consumer in Uthai Thani. was at a high level ( = 4.19),. it was found that at a high level, sorted as follows: Facebook advertising ( = 4.13) Line application advertising ( = 4.04) YouTube advertising     ( = 3.97) and Instagram advertising ( = 3.91), respectively. 3. The opinion level of opinions about the Perceive Value of Insurance Consumer in Uthai Thani  . was at a high level ( = 4.19),. it was found that at a high level, sorted as follows: Brand quality perception ( = 4.19) brand recognition ( = 4.17) and brand association ( = 4.16), respectively. 4. Facebook advertising and Instagram advertising Affecting to Perceive Value of Insurance Consumer in Uthani Thani. statistically significant the level at 0.05