CONSUMERISM AND THE TRANSFORMATION OF URBAN LIFESTYLES IN THE DIGITAL AGE

Abstract

In the digital age, where technology plays a pivotal role in everyday life, the consumption of products and services has become an integral part of the urban lifestyle. Technological advancements have reshaped traditional consumption patterns, giving rise to new trends within urban societies, especially among city dwellers whose lifestyles are fast-paced and complex. Consumerism in this era is not only a response to physical needs but also a reflection of identity and social status, demonstrated through consumption choices that align with popular trends in the digital world. Digital consumerism is heavily influenced by the rapid access to information and connectivity provided by digital technologies, such as smartphones, social media, and various online platforms, which offer products and services tailored to individual preferences in real time. Engagement in online activities, such as e-commerce, brand following, and product reviews, has transformed consumption from mere transactions into expressions of self-identity and social networking, impacting the behaviors and lifestyles of urban dwellers.

          This article will explore the relationship between consumerism and the changing lifestyles of city dwellers in the digital age, focusing on the role of digital technologies in influencing consumption behaviors. It will highlight how digital consumption not only reflects convenience and easy access but also embodies new social and cultural values that shape urban life in the digital era.