Factors Influencing Cyber Threat Awareness Among Internet Users at Kanchanaburi Rajabhat University

Abstract

This research aimed to study the demographic factors, experience-related factors concerning cyber threats, and knowledge-related factors about cyber threats that influence cyber threat awareness among Internet users at Kanchanaburi Rajabhat University. Data were collected through an online questionnaire from 365 respondents, consisting of 329 students and 36 academic and support staff members. The data were analyzed using descriptive statistics, including frequency, percentage, mean, and standard deviation, and inferential statistics, including One-way Analysis of Variance (ANOVA) and Pearson’s Correlation Coefficient. The research findings revealed that: 1. Demographic factors such as gender, age, Internet usage experience, type of personnel, education level, and income showed no statistically significant differences in cyber threat awareness at the .05 level. 2. Experience-related factors concerning cyber threats had no statistically significant relationship with cyber threat awareness at the .05 level. 3. Knowledge-related factors about cyber threats had a positive and statistically significant correlation with cyber threat awareness at the .05 level. The results indicate that knowledge is a key factor influencing cyber threat awareness among Internet users at Kanchanaburi Rajabhat University. The findings can be applied to policy formulation, training program development, and awareness activities to enhance understanding of cybersecurity, increase awareness, and reduce the likelihood of falling victim to cyberattacks. Ultimately, this can help strengthen sustainable Internet safety among university staff and students.