Development of Chinese Vocabulary Learning Media via Instagram for Upper Secondary School Students in Science, Mathematics, and Technology Programs

Nongnooch Doungchan; Siriphan  Phothijak; Chanika  Sornsakda; Phattaraporn Chongnok; Saranwit Sattanusorn

Authors

Nongnooch Doungchan Triamudomsuksanomklao Nakhonratchasima School, Thailand
Siriphan Phothijak Triamudomsuksanomklao Nakhonratchasima School, Thailand
Chanika Sornsakda Triamudomsuksanomklao Nakhonratchasima School, Thailand
Phattaraporn Chongnok Triamudomsuksanomklao Nakhonratchasima School, Thailand
Saranwit Sattanusorn Triamudomsuksanomklao Nakhonratchasima School, Thailand

Keywords:

Educational technology, Instagram-based learning, Chinese vocabulary learning, Digital learning media, Upper secondary education

Abstract

With China’s growing influence in the global economy, trade, and technological innovation, proficiency in the Chinese language has become an essential competency, particularly for students in science, mathematics, and technology programs who require specialized vocabulary. Within the context of educational technology, this study aimed to: (1) design and develop digital Chinese vocabulary learning media via Instagram that integrate daily-life and science–mathematics–technology content, achieving an efficiency criterion of 70/70 (E1/E2); (2) examine the effectiveness of the developed media by comparing students’ learning achievement before and after instruction; and (3) investigate learners’ satisfaction with the Instagram-based learning media. The participants were 120 upper secondary school students from Triamudomsuksanomklao Nakhonratchasima School, selected through purposive sampling. A mixed-methods research approach was employed. Quantitative data were collected through achievement tests and satisfaction questionnaires, while qualitative data were obtained from semi-structured interviews. Data analysis involved descriptive and inferential statistics as well as content analysis.

The findings indicated that: (1) the developed digital learning media demonstrated high instructional efficiency, with E1/E2 values of 87.08/77.33, exceeding the established criterion; (2) students’ post-test scores were significantly higher than their pre-test scores at the .01 level (t = −35.7, df = 119, p < .001); and (3) learners reported a high level of satisfaction with the media (𝑥̄ = 3.73, S.D. = 0.79). These results suggest that Instagram-based Chinese vocabulary learning media represent an effective educational technology tool that enhances learning outcomes and meets the learning needs of upper secondary students in science, mathematics, and technology programs.

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