Personal Brand Communication Guidelines

Authors

  • Thraphanon Pumklom Sukhothai Thammathirat Open University
  • Nannaphat Sriphueng Sukhothai Thammathirat Open University

Keywords:

Personal Brand Communication, Identity Creation, Digital Media

Abstract

Personal Brand Communication is a critical strategy for building a credible image and strengthening relationships with target audiences. Effective communication must be clear and consistent across all platforms, enabling individuals to project a positive image and clearly reflect their values in the eyes of the audience. The choice of appropriate communication tools and understanding the behavior of the target group are essential in building a trustworthy personal brand. Utilizing digital channels such as social media and personal websites expands brand reach and creates opportunities for growth both professionally and in business. Additionally, maintaining consistency in communication is vital for fostering long-lasting relationships and enhancing the credibility of the personal brand.

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Published

2024-12-29

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Section

บทความวิชาการ (Academic Articles)