Personal Factors Affecting Marketing Mix in Purchasing Pork Products in Muang District Nakhonsawan Province

Abstract

This study on Personal Factors Affecting Marketing Mix in Purchasing Pork Products in Muang District Nakhonsawan Province. The purpose of this study were to determine: 1. To study the Marketing Mix in Purchasing Pork Products in Muang District Nakhonsawan Province. 2. To study the differences between personal factors and Marketing Mix in Purchasing Pork Products in Muang District Nakhonsawan Province. and The sample population consisted of 400 people Purchasing Pork Products in Muang District Nakhonsawan Province., using nonprobability sampling technique that a researcher uses to choose a sample of accidental sampling method. The instrument of this research was a questionnaire. The statistics used for analysis data were frequency, percentage, mean, standard deviation, t-test and One-Way ANOVA.

The result of the study has found that, The sample population consisted most respondents were female, age 31-40 years old, marital status, bachelor's degree, Occupation butler / housewife and average monthly income 20,001 - 30,000 baht and found that: 1. The opinions on Marketing Mix in Purchasing Pork Products in Muang District Nakhonsawan Province as a whole, at a high level. 2. Sex, age, status, education level, occupation and average monthly income different opinions about the Marketing Mix in Purchasing Pork Products in Muang District Nakhonsawan Province, overall different with a statistically significant level of .05