Branded Product Marketing Strategy
Keywords:
Communications Management, Communications Policy, FacebookAbstract
Management of communication policies through Facebook, one of the most popular digital communication channels that plays a significant role in disseminating information and policies of organizations or governments via online media. The study focuses on analyzing strategies used in managing communication on Facebook, measuring the success of policy communication, and creating awareness and engagement from the audience. The results indicate that Facebook can be an effective tool for policy communication if communication strategies are carefully planned, with clear content, alignment with target audiences, and quick, efficient responses to user needs.
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