About the Journal

Focus and Scope

ABAC JOURNAL is a double-blind peer reviewed journal of Business Management, and Related Social Sciences in an international platform. 

Business Management encompasses all areas of business practices, new insights and/or development in business theories with a specific focus on tourism, marketing, business management, finance, or economics.

Related Social Sciences, we welcome original papers in 3 related areas:  

  • Culture-based business and industry, for example but not limited to, Thailand (or Asian) food industry, Thai (or Asian) film industry, and music entrepreneurship
  • Oriental herbal products, the plant-based health & wellness industry, or alternative medical care businesses
  • English language acquisition or training for business purposes

Peer Review Process

All papers received will be subject to double-blind review process in which they are evaluated by a panel of scholars who are unaware of the identity of the author.

Publication Frequency

Four issues per year during the months of January, April, July, and October with more focused research on emerging economies, and developing economies in today’s challenging global context, characterized by globalization and the digital era have been published.   

Open Access Policy

This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.

Journal History

Historical Background

Founded in 1980, the ABAC JOURNAL was the first academic journal of Assumption University, then called Assumption Business Administration College or ABAC, the first international university in Thailand. Later in 1990, the Institute was upgraded to be a university with its new name ‘Assumption University’ or AU. To retain the heritage of the University, we hereby proudly continue this journal as the ABAC JOURNAL. In addition, despite the University’s new name, the old name ‘ABAC’ is still widely used and has sentimental value among alumni and friends of AU.

The Journal offers an international platform for interdisciplinary discussion, based on current research and good practice in management and humanities.

The Journal is intended for a wide audience in the academic community.  In recent years, the Journal has focused on the publication of articles of interest in the impact of globalization and technology on management and the humanities.   

The ABAC Journal is an international publication, a double-blind peer-review journal, currently publishing four times per year, in January, April, July, and October.