Development of a Tourism Promotion Website Using Augmented Reality Technology
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Abstract
This research aims to develop a tourism promotion website that applies Augmented Reality (AR) technology to present information about tourist attractions in Phetchaburi Province, Thailand, in order to create an engaging and interactive user experience. The system was developed using PHP, CSS, and JavaScript, and Web-AR.Studio was used to generate QR codes for accessing AR videos via smartphones or tablets. The website features attraction categorization, a review system, and popularity rankings. System requirements were gathered through interviews with 10 tourists, which informed the design and development process. The system was then tested and evaluated for user satisfaction with data collected from 110 tourists through online channels and 3 experts. The results show that users were highly satisfied with the system, particularly with its engaging features and convenient access to information. This research demonstrates that the use of AR can enhance the presentation of tourism information, promote creative tourism, and support sustainable preservation of local culture.
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Copyright © 2025 ICT Silpakorn All rights reserved.
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