Nakhon Ratchasima Journal of Humanities and Social Sciences

Strategic Collaboration Guidelines between Private Universities and Industry Partners (Chambers of Commerce and Industry Councils) for Establishing Effective Scholarship Funds to Enhance Student Potential in Thai Higher Education

2026-08-29T15:20:45+07:00

Background and Aim: University–industry collaboration is increasingly important for human capital development and the alignment of higher education with labor market needs. However, structured mechanisms for establishing and managing scholarship funds through collaboration between private higher education institutions and national industry representative organizations in Thailand remain insufficiently developed. This study aimed to examine the factors influencing student potential enhancement and to develop evidence-based guidelines for establishing and managing strategic scholarship funds through university–industry collaboration.

Materials and Methods: This study employed a Sequential Explanatory Mixed Methods design (QUAN → qual). In the quantitative phase, data were collected from 342 respondents and analyzed using descriptive statistics, correlation analysis, and Structural Equation Modeling (SEM) to examine the relationships among collaboration-related factors and student potential enhancement. Based on the quantitative findings, a subsequent qualitative phase was conducted through 20 in-depth interviews with relevant stakeholders. The qualitative data were analyzed using thematic analysis to explain and extend the significant quantitative findings. The two phases were integrated during interpretation to develop a more comprehensive understanding of the mechanisms underlying strategic scholarship fund collaboration.

Results: The quantitative findings showed that collaboration structure, resource mobilization mechanisms, governance and transparency systems, and monitoring and evaluation frameworks had significant positive effects on student potential enhancement, with the model explaining 63% of the variance (R² = 0.63). Among these factors, collaboration structure demonstrated the strongest effect. The subsequent qualitative findings helped explain this result by indicating that effective scholarship programs require clearly defined roles and responsibilities among participating organizations, coordinated resource mobilization, transparent governance processes, and continuous monitoring. In addition, matching fund mechanisms were identified as an important mechanism for strengthening shared commitment and resource sustainability, while employment-oriented key performance indicators (KPIs) helped align scholarship objectives with labor market needs. These qualitative findings complemented and expanded the quantitative results by clarifying how collaborative governance and resource mechanisms can contribute to the sustainability and strategic alignment of scholarship programs.

Conclusion: The integrated findings indicate that sustainable strategic scholarship funds require more than financial support alone; they depend on structured collaboration, coordinated resource mobilization, transparent governance, and labor market-oriented monitoring and evaluation. The findings provide an evidence-based framework for private higher education institutions and industry representative organizations to strengthen the management of collaborative scholarship funds and enhance their contribution to student potential development and sustainable human capital development in Thailand.

A Comparative Study of Thai and Chinese Terms Referring to Jesus in Contemporary Bible Versions

2026-09-20T12:10:13+07:00

This exploratory study compared how terms and expressions referring to Jesus are represented in the Thai New Contemporary Version (TNCV; International Bible Society, 2001) and the Chinese Contemporary Bible (CCB; Biblica, Inc., 2011). The study does not assume that the CCB was translated from the TNCV; rather, it conducts a parallel comparison of two modern translations. The corpus comprised the four canonical Gospels, totaling 89 chapters. Seventeen names, titles, kinship expressions, and role-denoting terms were selected purposively because they (a) referred directly to Jesus, (b) recurred or carried substantial theological significance, and (c) yielded an identifiable Thai–Chinese correspondence in the same verse or discourse unit. Analysis operated at two levels: lexical comparison of the term pair and verse-level interpretation of its narrative and theological function. Five strategies adapted from Newmark were used as heuristic categories: literal translation, free translation, addition, transference or transliteration, and cultural substitution. Descriptive counts showed seven literal items (41.18%), four cultural substitutions (23.53%), three transliterations (17.65%), two additions (11.76%), and one free translation (5.88%). Because the sample contains only 17 distinct types, the percentages summarize this bounded exploratory dataset and are not inferential statistics or token frequencies. The analysis distinguishes historical word formation from synchronic textual function: 基督, for example, has a transliterational history but functions in the selected contemporary versions as the conventional counterpart of พระคริสต์, whereas 道 is interpreted through both its Chinese conceptual history and its function in the context of John 1. The findings indicate that no single strategy guarantees theological adequacy; adequacy depends on terminological continuity, verse-level context, intertextual relations, and reader knowledge. The study offers a replicable framework for larger corpus-based and reception-oriented comparisons of Thai and Chinese Bible translations.

Writing Advertising Copy for Public Relations: The Art of Writing for Creative Career Practice

2026-06-08T15:12:49+07:00

This article reviews and synthesizes literature from twenty scholarly works, namely: Kloyjai Sophonpan (2542 [1999]), Kaewta Krungwong (2544 [2001]), Chosita Maneesai (2553 [2010]), Natthanan Sirijaroen (2548 [2005]), Nantaporn Adirekchotikul (2547 [2004]), Nittaya Jitraktham (2550 [2007]), Nuttreeya Phonphanit (2550 [2007]), Phitphloen Sanguanphong (2540 [1997]), Rungrat Chaisamret (2550 [2007]), Laksana Satawethin (2542 [1999]), Wiset Chanprakhon (2550 [2007]), Suphawan Mongphet (2547 [2004]), Somphorn Mantasut Phaengphiphat (2540 [1997]), Sunthorn Worahan (2548 [2005]), Saijai Thongniam (2545 [2002]), Seri Wongmontha (2546 [2003]), Saowanee Sikkhabandit (2540 [1997]), Ubonwan Pitiphatthanakhosit (2542 [1999]), Aekkachat Charumetheechon (2541 [1998]), and Ops Kaewchampa (2547 [2004]). The synthesis of advertising-copy writing for public-relations purposes that can be applied to career practice is divided into eight topics: the necessity of business advertising; characteristics of advertising language; writing product slogans; components of advertising-copy writing; problems in advertising-copy writing and corrective methods; public relations; and the code of ethics of advertising practitioners. Writing advertising copy is therefore the use of language to disseminate messages to the public through various suitable methods in order to invite and persuade audiences and stimulate demand through persuasion techniques. Hence, writing advertising copy for public relations is essential for career practice.

Business Structure in Thailand and Community Self-Reliance: A Critical Analysis and Policy Recommendations

2026-06-08T09:30:25+07:00

This article is a conceptual and narrative literature analysis that rigorously analyzes the correlation between company structure in Thailand and the policy of community self-reliance. The objectives are threefold: to research capitalist economic systems, to examine collective organizational structures, and to evaluate family enterprises as micro-level entrepreneurial units. The review utilizes political economy, organizational theory, family business research, and entrepreneurship literature. The results demonstrate that Thailand's business framework is significantly influenced by household and family-owned firms, which advantageously possess concentrated ownership, adaptable decision-making, and immediate entrepreneurial motivations. Conversely, collective-based models such as cooperatives, community enterprises, and OTOP promote social inclusion and local engagement but frequently encounter challenges in governance, incentives, market adaptability, and scalability. The comparative research indicates that community self-reliance policy should not depend exclusively on communal ownership models but should also enhance household-level entrepreneurship via financial resources, business training, market access, and institutional support. The paper reframes homes and family enterprises as significant components of community economic growth. This study mostly relies on secondary literature and conceptual analysis, lacking actual empirical testing or field-based evidence, which should be addressed in future research.

Family Accommodation for Families of Hospitalized Children: A Gap in Public Service Provision in Thailand

2026-08-05T15:54:18+07:00

This academic article examines the institutional gap in public service provision for family accommodation for families of hospitalized children in Thailand. Drawing on Public Service-Dominant Logic (PSDL), Family-Centered Care (FCC), and collaborative governance, the article uses qualitative documentary and comparative literature analysis to examine family accommodation through four dimensions: accessibility, service integration, resource and stakeholder management, and health equity. The analysis draws on academic literature, policy documents, and institutional information from Thailand and Singapore. The findings indicate that although Thailand has made substantial progress in universal health coverage and access to medical treatment, family accommodation remains unevenly available and insufficiently integrated into the formal healthcare and social support system. Existing provision depends substantially on hospital initiatives, nonprofit organizations, and charitable partnerships, resulting in variations in accessibility, coordination, and continuity. The Singapore case demonstrates how hospital-linked referral, organizational partnerships, and coordinated service delivery can reduce practical barriers to family participation in pediatric care. The article argues that Thailand's central challenge is not simply a lack of accommodation facilities but limited institutional integration of family support within the broader health and social service system. It therefore proposes a National Family Accommodation Support System (NFASS) to establish common standards, coordinated referral mechanisms, sustainable financing, and equity-oriented monitoring. The proposed framework aims to reposition family accommodation from a fragmented or charity-dependent service toward a coordinated component of Thailand's public service ecosystem.