Journal of Contemporary Buddhist Society = JCBS

INTEGRATION OF NEW NORMAL LEADERSHIP AND GOOD GOVERNANCE FOR MANAGEMENT IN THE DIGITAL ERA

2026-05-09T14:57:58+07:00

This academic article aims to present guidelines for educational organizational reform by integrating New Normal Leadership and Good Governance in the digital era. Global crises and technological dynamics have compelled educational institutions to transition to full online systems. The study indicates that digital leadership is a critical variable that encompassing not only technical expertise but also innovative vision and the creation of flexible organizational cultures. The six principles of Good Governance—Rule of Law, Ethics, Transparency, Participation, Accountability, and Value for Money—serve as oversight mechanisms to ensure the ethical and fair use of power and technology. Furthermore, a new body of knowledge has been synthesized into the DGEM Model (Intelligent Education Governance Framework), consisting of four key steps: 1) Establishing a smart digital infrastructure foundation with real-time monitoring; 2) Building a participatory ecosystem that shifts the leader's role to a facilitator to create innovation consensus; 3) Enhancing personnel competency alongside digital ethics to foster a culture of responsibility; and 4) Integrating for sustainability focusing on efficiency and social value. This model introduces the synergy of innovative intelligence and systemic integrity to bridge the digital divide and build public trust, ultimately leading to a quality, equitable, and sustainable reform of Thai education amidst future global uncertainties.

APPLICATION OF IDDHIPĀDA IV FOR ENHANCING QUALITY OF LIFE AND HAPPINESS IN THEACHERS’ WORK

2026-04-17T13:42:23+07:00

This academic article aims to integrally analyze and propose guidelines for applying the Iddhipāda IV (the Four Paths to Success) to enhance the quality of life and work happiness within the teaching profession. The study is based on an extensive review of the Tipiṭaka, the Visuddhimagga, and academic literature concerning quality of life and organizational psychology. The findings reveal that quality of life and happiness in the teaching profession do not depend solely on material factors, but rather on a state of equilibrium between external security and internal mental peace. According to the Visuddhimagga, the Iddhipāda IV functions as Adhipati-Dhamma (dominant factors) or highly efficient mental management tools, consisting of: Chanda (Aspiration): cultivating wholesome desire to transform professional burdens into a genuine love for the vocation; Viriya (Effort) applying wisdom-based persistence to overcome socio-economic crises with dignity; Citta (Thoughtfulness) fostering mindfulness and focus on duties to reduce accumulated stress; and Vīmaṃsā (Reasoning) utilizing analytical wisdom to create work innovations and achieve a healthy work-life balance. The application of these principles shifts the teacher’s status from passive compliance to professional awakening, resulting in sustainable pride and well-being. This article suggests that relevant agencies should integrate Buddhist principles into personnel development policies to elevate teachers from being mere "hired instructors" to "creators of quality lives" amidst the 21st-century global shifts. Furthermore, the IDDHI-STRENGTH Model, a five-step process for a happy and successful teaching life, is recommended as a practical framework for enhancing teachers' quality of life and happiness at work.

DYNAMIC BUDDHIST INTEGRATION: COUPLING IDDHIPĀDA IV AND THE FOUR NOBLE TRUTHS FOR SUSTAINABLE WORK EFFICIENCY

2026-04-22T22:59:13+07:00

This academic article aims to propose a Buddhist Integration framework for sustainable work efficiency, employing the Four Paths to Success (Iddhipāda IV) as the principal axis of intrinsic drive and the Four Noble Truths (Ariyasacca) as a systematic process for analysing and resolving problems. Within contemporary work settings in which personnel face stress, work overload and burnout, the study finds that Maslow’s hierarchy of needs and motivation theories adequately address structural needs and extrinsic drives but do not encompass the dimensions of recognising craving (taṇhā), managing suffering (dukkha) and working without becoming enslaved to outcomes. The article therefore proposes a clear conceptual ordering in which work efficiency is treated as the outcome, well-being and motivation as factors, and ethics as the governing framework. The integration proceeds along three dimensions: (1) strategy and cognitive systems, using the Four Noble Truths and Yonisomanasikāra to analyse root causes; (2) human development, using the Threefold Training and the Fourfold Development to balance body and mind, reinforced by Buddhist organisational ethics through Right Speech, non-violence and mindfulness; and (3) achievement, using Iddhipāda IV as the foundation of self-leadership integrated with collaborative networking. The new knowledge derived is a “Dynamic Buddhist Integration Model” coupling the intrinsic drive of Iddhipāda IV with the diagnostic cycle of the Four Noble Truths to enhance efficiency in quality, quantity, time and cost, together with virtue and inner well-being. In conclusion, Buddhist Integration does not aim solely at increasing output but at balancing efficiency, virtue, well-being and organisational relationships for a sustainable, well-governed ecosystem of work.

ORGANIZATIONAL STRATEGY BASED ON BUDDHIST PRINCIPLES

2026-04-28T21:41:15+07:00

This article aims to study the application of Buddhist principles in corporate strategy development. It aims to analyze the integration of key principles, namely Temple 4, Party 4, Social 4, Patent 4, and Ethics 7 into the strategic management process, which consists of environmental analysis. Setting the vision and goals, planning the strategy and putting the strategy into practice. The study found that Buddhist principles can be applied as a conceptual framework for the proper management of the organization. Mother Temple 4 helps to promote ethical leadership and build good relationships in the organization. Perspective 4 helps to prevent decision-making bias. Objective 4 strengthens employee collaboration and engagement. Impact 4 promotes motivation and performance and ethics. Ethics 7 promotes stability, solidarity and progress for the organization. Integrating ethics into strategic management is an important guide to enhancing operational efficiency. Along with corporate ethics, ethics and sustainability, leading to stable and balanced long-term development of the organization.

MEDITATION 4: DEVELOPMENT OF A CURRICULUM TO ENHANCE DEVELOPMENT AND PREVENT CHILDREN FROM USING SMARTPHONES AS A NANNY IN THE TAK OK SUBDISTRICT ADMINISTRATIVE ORGANIZATION'S CHILD DEVELOPMENT CENTER, BAN TAK DISTRICT, TAK PROVINCE

2026-05-23T18:41:44+07:00

This research aims to 1) study the Bhavana 4 model and its impact on physical, emotional-mental, social, and intellectual learning development; 2) develop learning activities for early childhood development centers; and 3) promote the strengthening of the “Bovorn” (Home, Temple, School) network in preventing children from using smartphones as nannies. This is a mixed-method research study, comprising quantitative research. The research employed questionnaires administered to a population of 100 individuals and qualitative research through in-depth interviews with 10 key informants. Data was analyzed using percentages, means (), standard deviations (S.D.), and content analysis

The research findings revealed

Overall, opinions regarding curriculum development were at a high level. The aspects with the highest means in each area were: development of play equipment and skill-enhancing devices (= 4.45), educational games to stimulate analytical thinking (= 4.30), and children's curiosity and willingness to ask questions ( = 4.21), respectively.
Regarding the Fourfold Meditation model and learning, the Fourfold Meditation (body, morality, mind, wisdom) directly aligned with early childhood development. Body meditation helps develop motor skills and health; morality meditation fosters discipline and social interaction; mind meditation enhances concentration and emotional control; and wisdom meditation promotes analytical thinking and problem-solving, serving as an important safeguard to reduce reliance on smartphone screens.
Regarding learning activities... The Early Childhood Development Center has integrated the 2017 Early Childhood Education Curriculum with Executive Function (EF) skills through six core activities, emphasizing the creation of "play spaces" instead of "screens," focusing on enabling children to be self-reliant and interact with their real environment.

4. Regarding the "Bovorn" network, the most effective prevention of smartphone addiction in children stems from the collaborative efforts of the home (parents as role models in reducing media use), the temple (a center for volunteer activities and meditation), and the school/early childhood development center (a source for disseminating media literacy skills). The temple serves as a central hub for providing alternative activities that draw children away from the virtual world into the real world.

UTILIZATION AND SATISFACTION OF STUDENTS AT THE THAILAND NATIONAL SPORTS UNIVERSITY PHETCHABUN CAMPUS, IN USING THE INSTITUTION’S OFFICIAL FACEBOOK PAGE

2026-04-27T18:53:14+07:00

This research article aimed to: 1) examine the level of students’ utilization of public relations information; 2) investigate students’ satisfaction with public relations communication; and 3) analyze the relationship between students’ utilization of public relations information and their satisfaction. This study employed a quantitative research design. The sample consisted of 385 first- to third-year students in the academic year 2025, selected through purposive sampling. The research instrument was a questionnaire. The data were analyzed using frequency, percentage, mean, standard deviation, and Pearson’s product-moment correlation coefficient.

The research findings revealed that:

The majority of respondents were male students (59.5%), studying in their second year (35.1%), and enrolled in the Physical Education program (83.4%)
The overall level of students’ utilization of public relations information through the institution’s Facebook page was high (= 3.81). The aspect with the highest mean score was utilization for satisfying the need to be informed about current events (= 3.98), whereas the aspect with the lowest mean score was utilization for satisfying the need for participation (= 3.60).
The overall level of students’ satisfaction with public relations communication through the institution’s Facebook page was high (= 3.94). The aspect with the highest mean score was satisfaction with various types of information presented on the Facebook fan page (= 3.95). The aspects with the lowest mean scores were satisfaction with the presentation of information through various forms of multimedia on the Facebook fan page and satisfaction with the convenience, timeliness, and interaction between page administrators and visitors (= 3.94).
The utilization of public relations information was positively correlated at a high level with students’ satisfaction toward public relations communication through the institution’s Facebook page, with statistical significance at the .01 level.

The findings indicate that enhancing the quality of public relations communication through the institution’s Facebook page in terms of content, presentation formats, and interactive engagement can effectively increase both students’ utilization of public relations information and their satisfaction.

BUILDING IMMUNITY AND INCREASING THE CAPACITY OF SOLID WASTE DISPOSAL TO GENERATE ELECTRICITY IN TAK PROVINCE

2026-05-02T14:31:15+07:00

This research aimed to: 1) examine approaches to building community resilience, as well as the benefits and potential impacts that people may receive from future electricity generation from municipal solid waste; and 2) promote participatory resilience, public understanding, and awareness of environmental and pollution-related impacts among local communities. This study employed a qualitative research design using participatory action research as the main research approach.

The target groups consisted of residents living in Mueang Tak District, covering all 11 subdistricts. Participants included four focus groups of residents, with eight participants in each group, totaling 32 participants; two groups of local leaders, with eight participants in each group, totaling 16 participants; and five stakeholder groups, with 10 participants in each group, totaling 50 participants. The research instruments and methods included focus group discussions, collaborative activities, interview forms, questionnaires, SWOT analysis, and public forums.

The findings revealed that building resilience regarding the benefits and impacts of electricity generation from municipal solid waste consisted of three key dimensions. First, resilience through participatory processes, or Social License to Operate, requires community participation from the planning stage through technology selection and monitoring. Second, technological resilience requires the selection of technology appropriate to the types of waste in the local area, together with the installation of air pollution control systems that comply with established standards. Third, resilience through community funds and welfare mechanisms is essential for returning benefits to communities surrounding the power plant, particularly in education, public health, and electricity cost reduction for local residents.

The body of knowledge derived from this research indicates that the family institution is a key mechanism for establishing social norms, especially in waste separation. Public participation also helps reduce mistrust toward government projects. Sustainable resilience for future waste-to-energy power plants depends on a transparent and accountable relationship between the power plant and the community, with the family serving as the foundation for cultivating new environmental values.