International Journal of Interdisciplinary and Sustainability (IJIS)

Diffusion of information framing and catchphrases of political communication for development among secondary students in Akwa Ibom State, Nigeria

2025-11-28T16:06:55+07:00

Understanding how political communication shapes public perception and engagement is central to the theory and practice of development communication. This is particularly critical among youth populations, such as secondary school students, who are not only future stakeholders but also a present-day barometer for the credibility and efficacy of state-led development messaging. Their responses to political catchphrases reveal the gap between symbolic governance and tangible outcomes, offering vital insights into the processes of social mobilization, political socialization, and the diffusion of innovations. This study aimed to examine the intersection of communication, politics, and development programmes by evaluating the "Completion Agenda" slogan of development campaign in Akwa Ibom State, Nigeria. Focusing on secondary school students, the research was to: determine the frequency of exposure to the campaign; examine the level of perception; and assess the level of participation in the development programmes. Using a descriptive quantitative survey method, a sample of 400 students was drawn from a population of 1,945,112. A structured questionnaire, derived from the study's objectives and research questions, served as the research instrument. Key findings indicated that the frequency of exposure to the development programmes was highly irregular; the students held a negative perception of the campaign, viewing it as a distraction from their studies and their participation was by compulsion rather than voluntary diffusion. The study recommended that the state government: Integrate mainstream media to strategically intensify awareness and understanding among students; engage information communication professionals and the leadership of private organized consultative bodies in designing and managing development catchphrase campaigns; and incentivize participation to foster voluntary involvement in development programmes

Transformative Education for Sustainable Futures: Exploring Green ICT Awareness and Practices among Higher Education Students

2026-01-06T16:17:48+07:00

This research aims to explore the awareness, practices, motivational factors, and barriers of green information and communication technology (ICT) among higher education students at Central University, Delhi, relating to India’s national education policy 2020 and the United Nations’ sustainable development goals. A descriptive survey research design was used; data were collected using a structured questionnaire from 195 students. The questionnaire aimed to evaluate practitioners’ green ICT awareness, practices, motivations, and barriers. Descriptive and non-parametric inferential statistics, such as the Mann–Whitney U and Kruskal–Wallis tests, were employed. Students’ understanding of green ICT was moderate, but their actual involvement in green ICT practices was lower, indicating an awareness–practice gap. Females scored higher on green ICT awareness, while males scored higher on sustainable ICT behaviors. Peer pressure and institutional requirements were the main drivers for adoption, and the primary barriers were a lack of training, education, and green products. This study addresses a significant research gap by providing empirical evidence on green ICT awareness, practices, and the awareness–practice gap among higher education students in India, a context underexplored in existing literature. It uniquely investigates gender-based disparities (higher awareness among females, higher practice among males). It identifies peer influence and institutional mandates as primary drivers, offering novel insights for aligning institutional strategies with India’s national education policy (NEP) 2020 and the UN sustainable development goals (SDGs). Results are based on self-report data from a single university. Further wider, longitudinal, and multimethod studies are recommended. The results guide educators and policymakers to develop interventions that reduce the awareness–practice gap and promote sustainable ICT practices.

Customer Relationship Management and Product Quality Impacting the Purchase Decisions of Herbal Inhalers and Herbal Balms: A Case Study of Tossakan Nakha Products by SCG Grand Martech Co., Ltd., Thailand, Among Chinese Consumers in Chengdu, Sichuan Province, People's Republic of China

2026-01-07T14:24:36+07:00

This study investigates how Customer Relationship Management (CRM) and Product Quality affect the purchase decisions of Thai herbal inhalers and herbal balms marketed under the Tossakan Nakha brand among Chinese consumers in Chengdu, Sichuan Province, People’s Republic of China. The objectives were to examine the influence of CRM and Product Quality on consumer purchase decisions and to identify which dimensions of these variables most strongly predict buying behavior. A quantitative survey design was employed with a convenience sample of 385 respondents, using a structured questionnaire developed from established CRM, product quality, and consumer decision-making frameworks. Data were analyzed using descriptive statistics and multiple regression analysis. Results show that both CRM and Product Quality significantly predict purchase decisions, with product performance emerging as the strongest driver of initial purchase, while relationship effectiveness plays a key role in encouraging repeat purchases and brand loyalty. The study offers practical insights for Thai SMEs seeking to compete in the Chinese market, highlighting the need for superior product standards combined with strategic consumer relationship management.

Towards an innovation-based model to support customer relationship management

2026-01-07T15:01:23+07:00

This paper aims to develop an innovative theoretical model integrating key techniques from the philosophical, strategic, and technological perspectives of CRM. Based on a modeling approach grounded in a theoretical framework organizing these concepts, the proposed model relies on Lasswell’s classic communication scheme, facilitating its understanding. It provides a practical framework to incorporate CRM innovations that support technological development, address customer needs, and adapt to market evolution. This work contributes to theory by synthesizing recent innovations within a unified framework and offers practitioners a structured tool to enhance CRM.