Fath El Khair, K., M. El Hamzaoui, and M. Kobiyh. “Towards an innovation-based model to support customer relationship management”. BUUIC Journal of Management, vol. 2, no. 1 (January-June), Jan. 2026, pp. 61-71, https://so11.tci-thaijo.org/index.php/IJIS/article/view/2813.