WORAPONGPAT, N. Rethinking marketing in 2026: 5 key insights into contemporary consumer behavior. BUUIC Journal of Management, Chonburi, Thailand, v. 2, n. 2 (July-December), p. 65–77, 2026. Disponível em: https://so11.tci-thaijo.org/index.php/IJIS/article/view/3272. Acesso em: 7 oct. 2026.