FATH EL KHAIR, K.; EL HAMZAOUI, M.; KOBIYH, M. Towards an innovation-based model to support customer relationship management. BUUIC Journal of Management, Chonburi, Thailand, v. 2, n. 1 (January-June), p. 61–71, 2026. Disponível em: https://so11.tci-thaijo.org/index.php/IJIS/article/view/2813. Acesso em: 22 sep. 2026.